Major Accountabilities
He/she is curious and likes to be up-to-date and understands the digital trends happening in pharma/MedTech industry.
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Digital Disease Partner will spend +70% of time in customer detailing according to digital segmentation aligned with customer engagement head.
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Territory Management through Ensure achievement of MCQ targets by effectively using omnichannel engagement with target HCPs via:
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Call rate/ adherence via Veeva Engage/ Phone Call
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Webinar/ Virtual Engagement implementation
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Email Coverage
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HCP Portal visits
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Allocation and optimization of allocated resources and operating within assigned budgets and policies.
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Review of HCP master list quarterly.
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Demonstrate clear understanding on the needs and pain points of target HCPs and closely feedback to Marketing/Medical for more relevant content and programs.
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Overall responsibility for developing & executing the Fundamental of Tactical Plans.
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Execution of the Marketing strategy - including campaigns, events, omni-channel marketing, and customer initiatives (e.g., promotional tools, Communication Materials; etc.) to ensure operational excellence and to maximise product sales potential.
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Implementation of customer journey elements as necessary
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Plan and execute all omni-channel activities, including marketing database, content management email, websites, social media, and promo campaigns according to MCQ with agencies.
Acceleration of omni-channel transformation journey by activating and managing engagement touchpoints for customers
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Lead the localization, execution of global OCE and existing digital tools to drive best in class Customer experience in each marketing event incorporating brand and above brand elements collaborating with the Customer Engagement Head.
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Collect Customer Feedback, Market Insights & Competition Dynamics.
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Provide accurate and timely sales forecast and demand plan for assigned brands and ensure its alignment with the commercial teams.
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Secure P3 & shopping cards and government approvals for related activities.
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He/she is considered by external stakeholders as KOL in the health tech ecosystem in the country
Distribution of SFDA approved Risk Management Plan Educational Materials to the list of HCPs approved by SFDA and Update the RMP distribution list as needed.
Provide the distribution evidence to Patient Safety upon finalizing the distribution
Reporting of Adverse Events from any source, regarding of causality and seriousness , to the patient safety department within 24 hours.
Key performance indicators/ Measures of success
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Sales vs. budget
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Contact rate and coverage ( Daily Contact Rate vs Benchmark )
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Sales & Market Share targets ( Sales Vs Target, Market share Growth, absolute cash growth as specified by specific brand )
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Meeting spend Vs budget
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Therapy/Product Knowledge including tertiary evaluations of progress.
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Delivery of Customer centric activities / dependant on individual and in agreement with Customer Engagement Head
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Quality of product sales forecasting
Ideal Background
University Degree and / or Life science degree, Paramedic / nursing qualification Proven, successful selling track record 2 years in Pharma environment.
Knowledge of Pharma industry and its Changing environment. Demonstrable high achiever in Same or Other Relevant fields
Languages:
English and Local Language
Key Priorities:
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Operational Excellence
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Cross Functional Alignment
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Marketing/Digital scope of work
