Strategic Responsibilities

• Define the strategy to win in the Mexican neuroscience market, based on deep market insights, competitive analysis, and patient needs.
• Align tactical plans with the strategic vision and ensure disciplined execution across all channels and stakeholders.
• Develop and implement access strategies to achieve full market access in the shortest time possible, working closely with Market Access, Medical, and Regulatory teams.
• Lead by influence marketing, sales, access, medical, and commercial teams to grant the excellence in execution and winning mindset.
• Act as a role model for Novartis values and behaviors, inspiring cross-functional teams and fostering a culture of integrity, ownership, and excellence.

Operational Responsibilities

• Provide high-quality, timely marketing input from the Mexican market to inform global and regional strategies.
• Identify the most effective market segments and target audiences for promotion, based on medical, competitive, and socio-demographic analysis.
• Define product positioning and differentiation strategies relative to competitors, ensuring relevance to target groups.
• Plan and execute product promotion tactics, including action plans and media strategies, within budget and financial discipline.
• Forecast supply and demand, develop cycle plans, and manage turnover projections (annual marketing plan, rolling forecast, monthly secondary sales plan).
• Organize impactful events and ensure systematic implementation of new products and initiatives.
• Prioritize resources and activities to drive operational excellence, establishing KPIs and processes to monitor execution and report progress to key stakeholders.
• Ensure consistency and alignment across the Customer Marketing team.
• Support the Head of Marketing in building the annual budget and managing monthly financial forecasting of total investments.

Compliance & Governance

• Ensure timely reporting of technical complaints, adverse events, or special case scenarios related to Novartis products (within 24 hours of receipt).
• Oversee the compliant distribution of marketing samples (where applicable).

Key Performance Indicators (KPIs)

• Strategic plan execution rate
• Time to full market access
• Brand performance vs. forecast
• Tactical plan implementation quality
• Stakeholder engagement and cross-functional alignment
• Budget adherence and investment ROI
• Compliance metrics (reporting timelines, sample distribution)

Work Experience:

• Bachelor's Degree
• Experience in a similar role in marketing, sales and access is a plus.